“We are dedicated to becoming your go-to style destination and your authority on wardrobe building.” - Donna Noce, President, White House Black Market We began as two small Baltimore, Maryland neighborhood boutiques—The White House, opened in 1985 and Black Market, opened in 1995. The vision for each was to be a special, personal style destination for its customers. In 1997, the two stores became one and White House Black Market was born. Our vision remained the same as before, as did our commitment to offer unique, individual collections. White House Black Market has grown since then, but women continue to inspire us. In boutiques and online, we are dedicated to providing a modern collection for the way women live now. Although named for the simplicity of black and white, our curated collections always reflect the latest colors, prints and styles. Our expert stylists can always help transform a closet, style the current trends or create a unique look—and their personalized services are always complimentary.